Keep in mind that while you are typing your message you already know what it says and will be able to decipher it easier than someone just receiving that information for the first time. How long is your message? Depending on your answer, you may want to adjust your font. It is also wise to standardize fonts for very specific branding elements like emails and other correspondence across your company because these also reflect your overall image. Doing this will give your group the benefit of consistency among projects, and help you market more professionally in your field. If there is not a font that has already been used, a good practice is gathering a small, specific set of fonts to use under different circumstances. If you own a bank, you will likely use a different font in your marketing than a company that sells pet toys.
Keep in mind your target demographic as well. If any other graphics have been made, you may want to refer to the previous designer for what fonts to potentially use on the project at hand and future projects. What is the purpose of the message you are making? Is it serious, or playful? Important, or passive? Is the text going in the header of your design, or the body? Whatever the purpose of your words, keep in mind an existing style that your organization may have already followed. If may seem far-fetched if you do not actively think about the design of everything you see, but it is possible to select an efficient font that will draw the correct type of attention and get your point across effectively.ĭoes it match the branding of your business?ĭifferent fonts have varying uses. The difference between picking a font that works and not is having someone be captivated by your words or disregard your message because they are too distracted by the typography. They display our messages and information on screens, signs, and just about anywhere else.
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